Will You be the Next “New Balance”?
New Balance(“NB”), the famous U.S. sneaker brand was sentenced for 98 million RMB for the infringement of “新百伦” trademark, which demonstrated a giant’s tragedy due to “Reverse Confusion”. In fact, NB is not the only giant, Pepsi (“蓝色风暴” trademark infringement case) and Castel (“卡斯特” trademark right dispute) have also encountered such tragedy in China. The key reason for the giant’s…
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